The next season of the membership life cycle is interdependence. This level is the step above a simple transactional relationship. It is helping a member move to the point where his or her identity, livelihood, or safety is tied to your organization.
Social media and Web 2.0 are perhaps the tools that will best help members connect with their association and build recognition going forward. Sara Costello, Manager, Global Strategy and Programs with the Society for Human Resource Management recently shared a great example of this on the ASAE International Listserv. She highlighted the just completed World Economic Forum in Davos, Switzerland which used blogs, flickr, You Tube, Podcasts, and Webcasts to build participation and recognition into the meeting.
How have you seen associations move from essentially a mailbox relationship to one of interdependence? Feel free to share your examples.