On Target Membership Marketing

Recently, I had the opportunity to present a session for ASAE on membership marketing. I shared the following three steps to building a strong and sustainable on target membership program.

1. Get Ready – Establish a knowledge foundation by tracking your organization’s key membership statistics and looking at industry benchmarks.
2. Take Aim – Build an economic model for membership that is based on sound principles and helps you set realistic and achievable goals.

3. And Fire – Develop and implement a segmented, high frequency, multi-channel, track-able, and test driven recruitment and retention program.

Here are the slides from that presentation.