Publications

  • “For Winning Membership Promos, Keep Testing”, Membership Developments, Web. (April 2000).
  • “Five Guideposts for New Product Development”, Membership Developments, Web. (September 2001).
  • “10 Time-Tested Membership Recruitment Mailing Tips”, ASAE Whitepaper, Web. (May 2005).
  • “Growing Value, Revenue, and Retention through Tiered Membership”, Membership Developments, Web. (December 2005).
  • “The Power of Data”, Membership Developments, Web. (December 2006).
  • "The Membership Marketing Life Cycle", Marketing General, Inc. Whitepaper, Web. (January 2007).
  • “The Optimum Membership Development Program”, Marketing Insights, Web. (January 2007).
  • “Marketing Meltdowns”, Associations Now, Print (July 2007).
  • “Growing Non-Dues Revenue through Membership Packaging”, Association Trends, Web. (August 2007).
  • “Lessons Learned”, Membership Developments, Web. (September 2007).
  • “The Lowdown on Raising Dues”, Membership Developments, Web. (March 2008).
  • “Raise Dues without Lowering Membership”, Forum, Print. (March 2008).
  • “Global Direct-Mail Membership Marketing: Challenges and Opportunities”, Global Link, Web. (September 2008).
  • “You Gotta Have Growth”, Avectra Academy e-Newsletter, Web. (October 2008).
  • “Recruitment Strategies”, Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources, ASAE, 2008. p 171. Print.
  • “Retention”, Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources, ASAE, 2008. p 181. Print.
  • “The Upside of Down”, Associations Now, Print. (February 2009).
  • “5 Strategies for Successful Marketing List Selection”, Executive IdeaLink, Web. (April 2009).
  • “Marketing Essentials: Advice From the Pros”, Associations Now, Print. (May 2009).
  • “Trade Content for Contact to Start a Relationship”, Avectra Academy e-Newsletter, Web. (June 2009).
  • “Eight Tips For Successful Membership Marketing Campaigns”, EzineArticles.com, Web.
  • “Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed”, Avectra Academy e-Newsletter, Web. (October 2009).
  • “Club Membership Marketing: Building your base from the ground up”, Activate eMagazine, Web. (May 2010).
  • "Consultants Do Way More Than Get You Out of a Pinch", Consultants Connection, Web.(November 2010).
  • “7 Proven Ways to Grow Your Membership”, Associations Now, Print. (July 2010).
  • "Maximizing your Website as a Tool for Membership Recruitment", Association Trends, Print. (December 2010). 
  • "Is There a Membership Gene?", Association Trends, Web. (October 2011).
  • "Understanding and Use Marketing Formulas", The Membership Management Report, Print. (November 2011).
  • "How to Create Good Strategy in 3 Steps", Association Trends, Web. (January 23, 2012).
  • "Measuring Retention Rates to Guide Your Membership Marketing Strategy", Membership Developments,  Web. (February, 2012).
  • "Ten Tactics to Improve Your Membership Renewals", Membership Developments, Web. (January, 2013).
  • "Driving Membership Recruitment", Association Trends, Web. (March 14, 2013).
  • "Seven Opportunities to Jump Start Your Membership Recruitment", Success by Association, Print. (May/June, 2013).
  • "How to Test Big and Win Big in Membership Marketing", Association Trends, Web. (July 18, 2013).
  • Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources 2nd, Chapter 12, Recruitment and Renewal Strategies ASAE and Wiley (2016).